Attract, Engage, Retain The Art of Employer Branding that also Drives Business Performance

Member: $0.00
Non-Member: $35.00Your price

Drive increased business value through your employer brand.

Your employer brand can be the most valuable asset in your talent strategy toolkit, or the most under-utilized. We’ll explore the business benefits of building a strong employee employer brand and explore how you can leverage this as part of an effective talent strategy. We’ll walk you through a simple 4 step process to building your brand as an employer of choice and share best practices for addressing some of the most common challenges.

You’ll also learn how you can use your employee survey data to make more strategic HR decisions, drive performance, increase inclusion and leverage your culture by being branded as an employer of choice. We’ll take a step-by-step look at the Great Place to Work–Certification program and help you understand the assessment process, the work involved and how to leverage the support of other teams to make it happen.  

Learn all about the world’s largest employee survey, administered annually within 10,000 organizations and representing more than 10 million employees.

Objectives:

• Understand the business benefits of building your internal and external employer brand
• Learn how to leverage your employer brand to support your talent strategy
• Learn 4 steps for building your brand and a reputation as an employer of choice
• Learn about the common challenges faced by other organizations and how they solve them
• Learn the steps involved in becoming Great Place to Work-Certified, how to attract media attention and amplify your message
• Learn how you can leverage survey data and insights to more strategic decisions, drive performance and increase inclusion

Registration Difficulties/Questions: Please reach out to the Professional Development team at Professionaldevelopment@hrpa.ca