AC2021 - 100 - Melissa Agnes: Crisis Ready Business Strategies for the Pandemic and Beyond

Qualifies for CPD hours - Learning & Development - Organizational Effectiveness

Discover a framework to evaluate the potential effects the pandemic will have on your industry, and the best practice approaches for readying your business and your team for a crisis. Armed with the right knowledge, organizations can emerge stronger with more resiliency and brand equity. In this webinar, Melissa Agnes will discuss some of the key aspects of how to approach pandemic crisis management to help attendees ensure they are taking a full 360-degree viewpoint and not overlooking critical aspects.

Learning Objectives

• How to strategically anticipate, mitigate, and ready an organization for the different categories of risk on its operations, reputation, and stakeholders. Common mistakes and how to avoid them.
• The impact of emotion.
• Strategies to position an organization as a leader that will strengthen trust, credibility, and relationships, and serve the brand post-crisis.

Melissa Agnes

Crisis Management Strategist

If crisis were to strike your company tomorrow, would you be ready? Melissa Agnes helps organizations prevent and manage their issues before they become catastrophic. Her powerful presentations provide tools and strategies that create a proactive, crisis-ready corporate culture.

Bilingual in English and French, Melissa speaks worldwide to audiences for clients including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, and a range of organizations in finance, healthcare, energy, the non-profit sector, among others. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, and is the editor of the Crisis Ready Blog. She is also a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.

As a university guest lecturer, Melissa teaches crisis management in university courses around the world, including at NYU and McGill.

Melissa sits on the Board of Directors for the Online Reputation and Brand Protection Coalition, a non-profit organization dedicated to providing businesses with education, solutions, and advocacy to help them protect their reputations and brand online.

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