Durham: 02.24.21 Be Known! Building and Using Your Personal Brand ENG Session #1

Date and Time

Starts:02/24/2021 6:00 PM

Ends:02/24/2021 8:00 PM

Event Type: ENGs






Additional Information

Event Sponsor

Durham: 02.24.21 Be Known!  Building and Using Your Personal Brand

Marketing yourself and your career as a brand is more than just about creative business cards or pretty fonts– it’s about how you choose to ‘show up’ to potential employers through your LinkedIn profile, your resume and your networking interactions.  

In this session you will:

  • Understand what a Personal Brand is, and why it’s important to your career

  • Begin to define your own Personal Brand

  • Learn how to use your Personal Brand for online profiles, networking, and your résumé


6:00 pm Opening Remarks

6:15 pm Presentation

7:30 pm Questions & Answers

7:45 pm Closing Remarks During registration, please consider the donation option. Donated funds collected through this event registration will be equally divided between Indspire and Black Youth Helpline, preferred charities identified by HRPA members in a recent survey.

8:00 pm Adjournment 

Speaker bio(s)
Barbara Wilson

Barbara Wilson is career development and learning professional with a 20- year track record of improving individual capability, and helping teams and organizations achieve their objectives. She leverages her strengths as an educator, coach, and trusted advisor to help others find clearer direction and goals, move forward with confidence, and achieve the success they define. She is a passionate, engaging presenter and facilitator with proven skill in designing and delivering education sessions. She has been a guest speaker and panelist on the topics of career development and talent management. Barbara served as the Director of Career Development at CIBC, where she led the development and initial implementation of a multi-year strategy for integrated, enterprise career development, including a supporting curriculum to improve individual capability across the organization. She also consulted with internal business partner teams to create career development strategies and tactics to support their integrated talent management plans. Barbara now has her own practice – Thrive Career Consulting – as a career development consultant and personal career coach. She is also a Senior Consultant, Career Transition with Felix Global Corp.