London: *SOLD OUT* IN-PERSON Leveraging LinkedIn

Date and Time

Starts:10/12/2023 5:00 PM

Ends:10/12/2023 7:30 PM

Registration Closes:10/05/2023 8:00 AM

Event Type: Professional Development

1.0 CPD Hour(s)

The Chef's Table - Fanshawe College 130 Dundas St London, ON


HRPA Members: Free or Optional $5 Donation Non-Members: $35 + tax

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Additional Information

This event has reached capacity. When you register online you will be placed onto a waitlist. If space opens up closer to the event you will be notified. This is an IN-PERSON event. Registering online in advance is required. Registrations will not be accepted at the door.

A $35+ tax “no show/late cancel” fee will be charged if cancellation is not provided to at least 3 business days in advance.

IMPORTANT PARKING NOTICE: Parking behind the venue is not recommended due to excessive parking fee. Attendees can park at the Covent Garden Market (2 minute walk) or RBC Place (10 minute walk) and/or use the honk app code CORE. Better yet, use public transit and/or car-pool with a friend!

Event Sponsor

LinkedIn is an organic marketing machine - only 1% of active users create content regularly though. This workshop will teach you how to craft your personal brand and optimize your LinkedIn profile, how to develop a content strategy to tell you story, and how to leverage the platform for social selling and recruiting to get in front of potential employees, clients,
partners, etc. Everyone has a story to tell - let's share your knowledge and grow your online presence today!

Learning Objectives:

  • Learn how to optimize your LinkedIn profile
  • Create a personal brand
  • Use LinkedIn for social selling and recruiting


5:00pm  Welcome and Networking
5:30pm  Speaker Presentation
6:30pm  Dinner
7:30pm  Event Concludes

Registration Closes:  October 5, 2023 at 8:00 AM…or sooner if it sells out!

Registration Difficulties or Questions: Please reach out to our Chapter Experience Coordinator Bobbi-Lyn Smith at

Learning & Giving Back!  As suggested by HRPA members and as part of our commitment to corporate social responsibility, HRPA has identified Indspire and Black Youth Helpline as recommended charities. Should you wish to support please select the $5 donation option upon checkout. Thank you!

Speaker bio(s)
Matthew Parkin, Business Development Lead @ FindWRK

Matt Parkin is a LinkedIn Personal Branding Coach, helping entrepreneurs from pre-revenue to $100M+ ARR grow their personal brands. He's generated millions of organic content impressions for himself and his clients, attracting inbound clients, job offers, partners, job seekers, mentors, mentees and investors. He's been invited to share personal branding strategies at schools across North America, including Baylor's MBA program, and his HR and entrepreneurial thought leadership has been featured in publications like LinkedIn News and HR.COM. Outside of MWM Consulting, he helps connect job seekers and employers on the FindWRK platform - an innovative alternative to a job board. Matt enjoys giving back to the community as an Entrepreneurship Mentor with municipal and educational entrepreneurship programs.