Peterborough: ABM Crafting and Communicating an Authentic Employee Value Proposition

Date and Time

Starts:05/11/2022 6:00 PM

Ends:05/11/2022 8:30 PM

Registration Closes:05/01/2022 8:00 AM

Event Type: Annual Business Meeting

2 Hour(s)



HRPA Members: Free or Optional $5 Donation | Non-Members: $30


Additional Information

Event Sponsor

Your Employee Value Proposition (EVP) is a promise you make to the talent you want to attract, retain and engage. Does your EVP differentiate your organization? Is it a true reflection of who you are as an organization? Through a review of the latest research and real-world case studies, this session will cover how to move beyond a generic and/or inauthentic EVP to an authentic and compelling message that reinforces your organization’s business and talent strategies.


6:00 PM  Welcome, Introductions and Chapter ABM
6:30 PM Speaker Presentation
8:30 PM Event Concludes

Learning Objectives

  • Gain insight into proven and trending practices around Employee Value Propositions.
  • Get practical guidance on how to craft, communicate and measure your EVP.
  • Establish a prioritized action plan that you can apply to your organization

Registration ends May 09, 2022 8:00 AM

Learning & Giving back! As suggested by HRPA members and as part of our commitment to corporate social responsibility, HRPA has identified Indspire and Black Youth Helpline as recommended charities. Should you wish to support please select the $5 donation option upon checkout. Thank you!

Speaker bio(s)
Kathleen Jinkerson, Practice Leader, HR & Total Rewards Solutions

Kathleen is the Practice Leader for the HR & Total Rewards Solutions teams at The Talent Company. She works closely with organizations of all sizes across the globe, helping them understand how to leverage proven and trending practices to build and optimize their teams as well as refine their HR, talent and total rewards strategies and practices. A passionate advocate for elevating talent and people practices within HR and total rewards, Kathleen is an active participant and speaker at a number of HR, leadership and Industry conferences and events. The Talent Company is an HR Solutions firm that helps organizations Find, Keep, Rewards and Transition talent.