Chatham-Kent: Cracking the Code to Talent Attraction - How to Compete for the Best Talent

Date and Time

Starts:09/13/2022 5:00 PM

Ends:09/13/2022 8:30 PM

Registration Closes:09/06/2022 8:00 AM

Event Type: Professional Development

2.0 CPD Hour(s)

Links of Kent Golf Club 120 Indian Creek Rd W Chatham, Ontario


HRPA Members: Free or Optional $5 Donation | Non-Members: $60 + HST

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Additional Information

Online registration is required. A “no show/late cancellation” fee will be charged if cancellation is not provided to at least 3 business days in advance. Registrations will not be accepted at the door.

Event Sponsor

We are excited to welcome our members back for our first in-person event!

Join us for an informative session with guest speaker Colette O’Neill as she shares valuable insights on the importance of employer branding for talent attraction. Competing for the best talent has never been more challenging than it is today. With the continued shortage of talent in the market, compounded with the ‘Resignation Era’, companies are pulling out all stops to compete and retain the talent they need to achieve their business objectives.

Whether you are a large or small company, or you have a big or limited budget, you need to have an attractive employer brand to hire good talent. This session will discuss the current talent landscape, what employers are doing to attract quality applicants and what you can do to better compete for talent.

You will not want to miss this exciting event, and we cannot wait to see you in person!

Learning Objectives:

At this session you will:
1. Understand the current recruiting landscape, trends, challenges and opportunities.
2. Learn what tactics employers are using that’s winning them the best talent.
3. Learn how to adapt these tactics in your organization to better compete for active and passive job seekers.


5:00 PM   Welcome and Networking

5:30 PM   Dinner 

6:30 PM   Speaker Presentation 

8:30PM    Event Concludes

Registration Closes:  September 6, 2022 at 8:00 AM.

Registration Difficulties or Questions: Please reach out to our Chapter Experience Coordinator Bobbi-Lyn Smith at

Learning & Giving Back!  As suggested by HRPA members and as part of our commitment to corporate social responsibility, HRPA has identified Indspire and Black Youth Helpline as recommended charities. Should you wish to support please select the $5 donation option upon checkout. Thank you!

Speaker bio(s)
Colette O'Neill, Chief Branding and Talent Strategist

Colette O’Neill is the Chief Employer Brand Strategist and Founder of ADVANCE Human Capital Solutions. Advance is an award winning company who has been named the Leading Employer Branding and Recruitment Marketing Agency, North America, for the last two consecutive years. Colette is driven by the belief that the strength of an organization is solely based on two things - the strength of the people you hire and the commitment you make to creating a trusting and engaging workplace. For over 20 years Colette has designed and built recruiting practices, managed recruiting teams and has developed and activated employer brand and recruitment marketing strategies for some of the largest brands in North America. Colette has helped many known and unknown companies build an employer brand platform that connects with it’s customers and employees and attracts the very best talent.