Attract, Engage, Retain: The Art of Employer Branding that also Drives Business Performance

Date and Time

Starts:06/25/2024 12:00 PM

Ends:06/25/2024 1:00 PM

Registration Closes:06/25/2024 10:00 AM

Event Type: Webinar

1 CPD Hour(s)



HRPA Members: Free

Non-Members: Free

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Additional Information

Event Sponsor

Drive increased business value through your employer brand.

Your employer brand can be the most valuable asset in your talent strategy toolkit, or the most under-utilized. We’ll explore the business benefits of building a strong employee employer brand and explore how you can leverage this as part of an effective talent strategy. We’ll walk you through a simple 4 step process to building your brand as an employer of choice and share best practices for addressing some of the most common challenges.

You’ll also learn how you can use your employee survey data to make more strategic HR decisions, drive performance, increase inclusion and leverage your culture by being branded as an employer of choice. We’ll take a step-by-step look at the Great Place to Work–Certification program and help you understand the assessment process, the work involved and how to leverage the support of other teams to make it happen.  

Learn all about the world’s largest employee survey, administered annually within 10,000 organizations and representing more than 10 million employees.


  • Understand the business benefits of building your internal and external employer brand
  • Learn how to leverage your employer brand to support your talent strategy
  • Learn 4 steps for building your brand and a reputation as an employer of choice
  • Learn about the common challenges faced by other organizations and how they solve them
  • Learn the steps involved in becoming Great Place to Work-Certified, how to attract media attention and amplify your message
  • Learn how you can leverage survey data and insights to more strategic decisions, drive performance and increase inclusion

Registration Difficulties/Questions: Please reach out to the Professional Development team at

Speaker bio(s)
Nancy Fonseca

Nancy Fonseca is a Senior Vice President at Great Place to Work® Canada. Nancy is accountable for helping to build executive relationships based on trust and collaboration, as well as and partnering with key stakeholders both in business and in the broader community. Nancy has a strong track record in strategic planning and execution, enabling organizations to obtain great results. In a number of leadership capacities, Nancy has supported leading Canadian organizations as they strive build out great practices that enable execution of their strategic goals. Nancy speaks four languages, is based in Toronto, Canada and has broad international experiences and perspectives.

Alison Grenier, Head of Culture and Research

Alison Grenier is Head of Research and Culture for Great Place to Work® Canada. With a decade of experience studying the Best Workplaces™ in Canada, Alison leverages GPTW’s unparalleled data library to uncover the leading workplace trends and supports organizations with specific and actionable feedback to drive their culture forward. Prior to joining the company, Alison worked in a variety of human resource roles in the manufacturing, service and not-for-profit sectors. Alison enjoys exploring beautiful British Columbia with her husband and four children.