
This session will explore the development and need for sustainable fertility benefits products that cater to diverse family-building journeys, highlighting the importance of creating inclusive offerings that resonate with all employees. It will include insights on how plan sponsors, benefits advisors and private insurers can include comprehensive fertility benefits that not only enhance employee well-being but also serve as a valuable tool for employee retention while also attracting top talent seeking supportive and progressive work environments.
Objectives:
- Understand the Impact: 1 in 6 families are impacted by infertility. Learn about the emotional and financial toll of infertility on employees and how fertility benefits can mitigate these challenges.
- Build a Business Case: Discover compelling data and case studies that demonstrate how investing in fertility benefits can lead to improved employee retention and engagement.
- Actionable Strategies: Gain practical steps for assessing your current benefits, gathering employee feedback, and creating a supportive culture around family-building.
Speaker bio(s)

Tara Wood
Tara Wood is a business consultant and fertility advocate. For the past decade, she has lobbied governments for funded fertility treatments with Conceivable Dreams, and more recently, advocated for more inclusive, family friendly benefits by creating the research-based education campaign, Fertility Benefits Matter. Outside of her advocacy work, Tara runs Purpose Public Relations helping organizations profit with purpose.