West Toronto: The Communication Agenda: Getting Through Organizational Change (mostly) Unscathed

Date and Time

Starts:02/15/2022 12:00 PM

Ends:02/15/2022 1:30 PM

Registration Closes:02/13/2022 11:59 PM

Event Type: Webinar

1.5 CPD Hour(s)



HRPA Members: Free or Optional $5 Donation | Non-Members: $30


Additional Information

Event Sponsor

From mergers to downsizing to digital transformations, 80 percent of change initiatives fail to deliver the benefits they promised. While there are many reasons for organization change to fail, poor communication is often the culprit, and HR practitioners sometimes find themselves on the hook to communicate with employees and other stakeholders. This high-energy, interactive session uses real-life examples and simple exercises to introduce a change communication planning approach that can help you get alignment throughout the organization, and set up your change communication for measurable success.

Learning Objectives

  • Organizational Effectiveness - Change communication best practices
  • Professional Practice - Create compelling messages that build alignment; maximize and measure communication effectiveness
  • Strategy - Identify and prioritize stakeholders

Registration Difficulties or Questions: Please reach out to our Chapter Experience Coordinator, Tracey Gallacher tgallacher@hrpa.ca

“Learning & Giving Back!  As suggested by HRPA members and as part of our commitment to corporate social responsibility, HRPA has identified Indspire and Black Youth Helpline as recommended charities. Should you wish to support please select the $5 donation option upon checkout. Thank you!” 

Speaker bio(s)
Elizabeth Williams

Elizabeth Williams is an award-winning Toronto-based brand and communications expert who helps organizations have better conversations with employees, managers and customers. Prior to founding her consulting practice, she was the head of brand and communications for ADP Canada, and held senior brand, communications and marketing roles at Rogers Communications, Constellation Software, Bank of Montreal, Aon, and a few agencies and technology start-ups. She writes the syndicated BizMarketer blog and is a frequent speaker and guest blogger. Her work has been recognized by the International Association of Business Communicators and with a Chairman’s Award from Rogers Communications. She is also a part-time professor at the Centennial College School of Business in Toronto.