West Toronto: Building Your Brand as an HR Professional - Part 1 of 2

Date and Time

Starts:09/15/2021 7:00 PM

Ends:09/15/2021 8:30 PM

Event Type: Webinar


Online: Zoom


Free for Members OR Donate $5 | Non-members $30


Additional Information

Event Sponsor

Event Description:

In this webinar series, career and branding expert Ross Macpherson walks participants through two practical webinars covering the topic of personal branding for career growth. Most people, even HR professionals, tend to present generic versions of themselves in their career documents. Likewise, even HR professionals in talent management tend not to represent their company with polished, professional and on-brand LinkedIn profiles (and candidates ARE looking). In this jam-packed, practical and interactive webinar series, Ross will walk participants through strategies and samples showing how to define a unique personal brand, stand out, and speak to their desired audience in a way that generates results!



7:00 PM - Introduction
7:05 PM - Speaker Session
8:30 PM - Event Conclusion

Registration Opens: August 3, 2021 at 8 AM

Registration Closes: September 14, 2021 at 5 PM

Registration Difficulties or Questions? Please reach out to our Chapter Experience Coordinator, Adriana Covic at acovic@hrpa.ca.

Learning Objectives:

  • how to define and articulate their unique brand in a concise and compelling way
  • specific strategies to build effective branded resumes and LinkedIn profiles that stand out
  • ideas to apply this new knowledge to enhance the branding of the HR and Leadership teams at their company


Learning & Giving Back!  As suggested by HRPA members and as part of our commitment to corporate social responsibility, HRPA has identified Indspire and Black Youth Helpline as recommended charities. Should you wish to support please select the $5 donation option upon checkout. Thank you!


Speaker Bio

Ross Macpherson

Ross Macpherson is the President of Career Quest, a recognized expert in advanced career strategies and a sought-after speaker known for delivering powerful sessions that teach real-world career success strategies. He has spoken extensively to professional audiences and top executive business programs ((Wharton, Stanford, UCLA, Ivey, Rotman, etc.) across the U.S., Canada and Asia, and has delivered “Best of” presentations at global industry conferences and major career events across North America. His high-energy style and real-world success strategies have consistently put him at the top of the career management speaking circuit.

Ross is a Certified Personal Branding Strategist, Certified Online Identity Strategist, Certified Interview and Job Search Coach, and is recognized as one of the very best resume writers in North America. He has 20 years’ experience in career development with clients throughout the U.S., Canada, and internationally. He is the resume and LinkedIn expert for BeyondB-School.com and examples of his work have been published in 17 leading career publications.