Sarnia and District: The Ultimate Playlist for Transforming Your Culture and Employer Brand

Date and Time

Starts:04/13/2022 6:30 PM

Ends:04/13/2022 8:00 PM

Registration Closes:04/12/2022 8:00 AM

Event Type: Webinar

1.5 CPD Hour(s)



HRPA Members: Free or Optional $5 Donation | Non-Members: $30 + tax

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Additional Information

Event Sponsor

The workplace is changing…rapidly. In this session we will uncover the material shifts within the talent landscape and how to best navigate them. Without a thriving culture and a strong employer brand, organizations will continue to struggle to attract and retain top talent. Now more than ever, we must build a people strategy with intentionality and cohesion, honouring our people promise through the full employee lifecycle.

Core concepts for examination – the current talent landscape, the value of an employee value proposition (EVP), the criticality of a strong employer brand, and how doing this vital work helps create conditions ripe for a thriving culture.

The recording for this event is NOT being shared post-event therefore you will need to attend this virtual event live at the date and time indicated above.


6:30 PM - Welcome and Introductions

6:35 PM - Speaker Presentation, including Q&A

8:30 PM - Event Concludes

Registration closes: April 12, 2022 at 8:00am

Registration Difficulties or Questions?  Please reach out to our Chapter Experience Coordinator Bobbi-Lyn Smith at

Learning Objectives:

  1. Assist HR professionals at all career stages with understanding the current talent marketplace.
  2. Examine the criticality of an employee value proposition in guiding a meaningful people strategy.
  3. Provide actionable next steps to help bridge the gap between where an organization is today and where they need to be as it relates to culture, talent attraction, and retention.

Learning & Giving Back!  As suggested by HRPA members and as part of our commitment to corporate social responsibility, HRPA has identified Indspire and Black Youth Helpline as recommended charities. Should you wish to support please select the $5 donation option upon checkout. Thank you!

Speaker bio(s)
Alyssa Krane, CHRP, CHRL, Chief Talent Strategist

Alyssa Krane is a Certified HR Leader (CHRL) and Chief Talent Strategist at Powerhouse Talent Inc. She has spent 20 years advising business leaders on progressive talent and human resources concepts. She is passionate about culture and the power of an authentic employer brand in magnetizing incredible talent to an organization, as well as uniting the current workforce. She is the author of Peace, Love, & Meaningful Careers and her expertise has been featured in global publications such as Forbes, Fast Company, Money Magazine, and more. Alyssa has also written for HR Professional Magazine, ERE Media, CEO World Magazine, and others. Powerhouse Talent is a Toronto-based firm specializing in employer branding and employee experience strategy.