Elevate Your Employer Brand

Date and Time

Starts:03/28/2023 10:00 AM

Ends:03/28/2023 11:00 AM

Registration Closes:03/28/2023 8:00 AM

Event Type: Webinar

1 CPD Hour(s)



HRPA Members: Free

Non-Members: $45 + taxes

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Additional Information

Event Sponsor

Image result for great place to work logo

Your employer brand can be the most valuable asset in your talent strategy toolkit, or the most under-utilized. Would you like to champion an employer branding initiative for your company but not sure where to start? During this session, we’ll explore the business benefits of building a strong employee value proposition and employer brand and explore how you can leverage this as part of an effective talent strategy. We’ll take a step-by-step look at the Great Place to Work–Certification program and help you understand the assessment process, the work involved and how to leverage the support of other teams to make it happen. You’ll also learn how you can use your employee survey data to make more strategic HR decisions, drive performance, increase inclusion and leverage your culture by being branded as an employer of choice.

By participating in Great Place to Work’s Certification program, you’ll be joining the world’s largest employee survey, administered annually within 10,000 organizations and representing more than 10 million employees.


Learning Outcomes:

  1. Understand the business benefits of building your internal and external employer brand.
  2. Learn how to leverage this to support your talent strategy and build a reputation as an employer of choice.
  3. Learn the steps involved in becoming Great Place to Work-Certified.
  4. Learn how to attract media attention and amplify your message.
  5. Learn how you can leverage Great Place to Work’s valuable survey data and insights to more strategic decisions, drive performance and increase inclusion.

Speaker bio(s)
Nancy Fonseca

Nancy Fonseca is a Senior Vice President at Great Place to Work® Canada. Nancy is accountable for helping to build executive relationships based on trust and collaboration, as well as and partnering with key stakeholders both in business and in the broader community. Nancy has a strong track record in strategic planning and execution, enabling organizations to obtain great results. In a number of leadership capacities, Nancy has supported leading Canadian organizations as they strive build out great practices that enable execution of their strategic goals. Nancy speaks four languages, is based in Toronto, Canada and has broad international experiences and perspectives.

Estela Vázquez Pérez

Estela Vazquez Perez is adviser to modern companies on Employer of Choice Reputation Management, Employer Brand, and Employee Experience Design.
She creates stellar employee experiences that attract and retain the right talent for today and the future of work, positioning her at the intersection of brand, people and business strategy. Estela delivers results that are measurable, scalable, and with scientific precision. Her work on Employer Brand comes to life in partnership with world-class creative agencies including TMP Worldwide, Grey, Publicis, Interbrands, Universum, and many local brands.
Her experience spans from Asia to Europe, and throughout the Americas, including roles in organizational development, leadership, strategy and change, Experience Management (XM), employer branding, and recruitment marketing for the Financial Services, Education, Wellness, and Management Consulting industries.
She is a contributor to Great Place to Work Institute; Human Capital Institute expert suites; the Canadian Human Resources Association; the International Association of Volunteering Effort; Universum Global; the Employee Experience Institute; Dale Carnegie; Lead Addeco Magazine; and others. Estela uses her experience, and certifications as Training and Development Professional and Maxwell Leadership Certified Team Member to mentor and coach new Canadians.
As a certified training and development professional and Certified Maxwell Leadership Team Member, Estela coaches the careers of new Canadian women.
Estela is Director Employee Experience at Lifemark Health Group and previously led the Organizational Development Function at Alterna Savings Credit Union, and the Global Employer Brands of RBC and Scotiabank.
She is a graduate of Tec de Monterrey in Mexico with a Master of Science in Information Technology Management, a Bachelor of Marketing, and a series of certifications including PROSCI Change Management, CTDP, Maxwell Leadership and Coaching.
EXPERTISE AREAS: 》Strategy and Execution 》Brand Strategy and Performance Marketing 》Employee and Customer Experience 》Organizational Development Twitter @estelavazquezp Insta @estelavazquezp https://www.linkedin.com/in/estelavazquezperez/